Ready to level up your wine game?
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unPINNED is the #1 wine course for everyday wine lovers like YOU!
(not those snobby + pretentious sommeliers)
Why Is Wine So Difficult?
Facts Aren’t worth S*** if you don’t have a framework to put them in.
Imagine if you tried to memorize 2 + 2 = 4 ; 3 + 3 = 6 ; 5 + 4 = 9 – all without ever learning how to add.
You cannot learn when you’re being judged.
There is so much pretentiousness and judgment around wine. I, as a wine professional, feel uncomfortable and judged at industry wine events. You can’t learn when you’re being judged.
As you get older, you’re just expected to know things about wine.
As you get older, you’re just expected to know things about wine. It gets harder and harder, borderline impossible, to ask the basic questions.
You cannot learn when you’re being sold to.
Anyone that you might try to learn from is trying to sell you something. At the wine store, their job is to sell you wine. At the winery, their job is to sell you wine. At the restaurant, their job is to sell you wine.
Let’s transform every glass of wine you’ll drink from here on out!
👇🏾Click here to start the transformation! 👇🏾
I’m Ashwin
I’m a certified sommelier who left the industry 10 years ago because I didn’t align with its values. Instead, I set out to revolutionize the wine industry by making it fun and approachable again. I’ve distilled my years of knowledge and packed it into an incredible online membership that drops monthly video content about wine centred around frameworks to help you fully understand wine. As a result, I’ve helped thousands of people from all over the world feel more confident about wine.
Together, we’ve built an incredible community where there are no dumb questions and wine is for EVERYONE (not just the elite).
What’s on The Inside?!?
The unPINNED Course allows you to build the skills and tools to fully explore the world of wine.
✓ 21+ video chapters, 4+ hours of cinematic video content (like you’re watching Netflix) 🎬
✓My exact framework I use to profile every wine 🍷
✓Guides to walk you through naming aromas and tastes in any wine 👃🏾
✓Charts and visuals to understand the wine classification system used all around the world 📈
✓ Beautiful downloadable wine guides 📓 with ~every chapter
✓ BONUS: The real secret to food and wine pairing that no one is telling you 🍝
✓ BONUS: Access to my Instagram Close Friends List for Wine Quiz Explanations 📱
✓ BONUS: Lifetime access so you can revisit concepts and chapters. 🤩
⬆️ Click this button to get started!
Are you Ready to:
Limited-Time Offer:
$150 off the Course if you Join by January 1st!
$249.99
$99.99
👇🏾Click this magic button to get $150 off! 👇🏾
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What People Are Saying…
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"Ashwin is so knowledgeable yet so warm and inviting."
— Lauren Fields
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"Truly a great experience. Highly recommend - Ashwin is dope. "
— Michelle Tovar
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"The way Ashwin’s knowledge is shared, is so authentic and unique. He is literally empowering you to feel confident about what you have to say, think, and feel about wine. Absolutely lovely, I can't wait for another class! "
— Jennifer Rheaume
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"Awesome guy with great knowledge. It's nice to have an educator who can be relaxed and have a wealth of information! Would definitely recommend any classes you can take with him."
— Maria Kent
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"Ashwin, in every session he hosts, builds an inclusive exploration of what makes wine exciting."
— Kathryn A.
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"Ashwin's depth of knowledge of wine— especially more esoteric and underappreciated varietals— is matched only by his engaging personality and philosophical approach to wine tasting"
— Mitch Fielding
Did You Know?
🍷 You can have a much better idea of what’s inside a wine bottle before you buy it and open it?
🍇 There are over 10,000+ wine grape varietals on earth, but 20 grapes account for 99% of our wine drinking.
🤔 Wine is not actually that complicated. It’s just made to seem that way so that you continue to buy the same things (and the same people keep getting richer).
You can change
all this.
I’ll show you how.
What you’ll learn
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How to profile a wine’s taste using the Acid, Body/Sugar, Tannins framework.
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The history of wine and where wine comes from.
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The lifecycle of a grape and how wine is made in the cellar.
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The different types of wine and how each of them is made.
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👃🏾
How to profile a wine’s aromas using the Fruits-Earth-Wood Framework.
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How to pair food and wine together.
Do you Work in the service industry?
We ❤️ service industry folks.
We offer a generous scholarship to unPINNED for anyone and everyone who works in the service industry.
A $200 Scholarship!
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Because we are unequivocally opposed to anyone that approaches wine with pretentiousness. We don’t believe in namedropping expensive bottles and fancy chateaus. We don’t believe in shiny certificates. We certainly don’t believe in points and ratings. No more sommelier pins and people that worship them.
That’s why we’re called unPINNED.
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It’s super simple. You can sign up for the course at the link above. Or, if you’re not ready to commit, you can check out our free How to Talk About Wine video (It’s free. It’s Awesome). From there, you can watch on your phone, on a tablet, on a computer, or cast from any of those devices to your TV.
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No, because we are focused solely on wine education, and we do not sell wine or alcohol. As soon you start “selling,” you’re no longer teaching as a primary objective, and we are clear that unPINNED is about education.
We have curated the wines for you to purchase either at your local wine store or via our import/distributor/retailer partners. We make no money on this. We did it because we care 🍷❤️.
Still Have Questions?
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The unPINNED Wine Course consists of 21 video chapters totalling 4+ hours of content. It covers everything you need to know to start tasting, profiling, and talking about wine like the PROs.
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The unPINNED Wine Course includes all of the video content, downloadable course notes, and a members-only forum.
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You get lifetime access to the course! How cool is that?!
Don’t see your question here? Drop us a line, and we’ll make sure we answer it.
Not Yet Convinced?
Try our free mini-course:
How To Talk About Wine
15+ words you can start using today to talk about wine, besides “it tastes like grapes.